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Business analytics is a group of fields and tools for employing data analysis, statistical models, and other quantitative techniques to solve business challenges. The increasing trend in implementing business analytic tools has been observed in businesses in many parts of the world, and Saudi Arabia is not an exception. This paper examines the implementation of business analytics tools to enhance business performance in Saudi Arabia through a qualitative and quantitative study conducted on a sample of 49 companies.

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Exploring the Deployment of Business Analytics Tools, Including Metaheuristics, Across Saudi Enterprises

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  • 发表日期：

    2025年

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  • Rahma Lahyani

摘要

Business analytics is a group of fields and tools for employing data analysis, statistical models, and other quantitative techniques to solve business challenges. The increasing trend in implementing business analytic tools has been observed in businesses in many parts of the world, and Saudi Arabia is not an exception. This paper examines the implementation of business analytics tools to enhance business performance in Saudi Arabia through a qualitative and quantitative study conducted on a sample of 49 companies.