This chapter defines peace journalism and discusses its relevance in Jammu and Kashmir. Vouching for a well-structured Peace Journalism curriculum to upgrade media education, tackle the unique complexities of the region and tap the transformative potential of media in conflict areas, this chapter discusses the opportunities and challenges of implementing peace journalism in media studies and a professional practice in this region. Kashmir comes with a history of political instability and requires journalism students to understand not only the conventional tools of reporting but also the ethical responsibilities of media in shaping constructive public discourse. A specialised curriculum should converge on how to cover sensitive issues like human rights, violence and conflict with an emphasis on peace-building. This can involve case studies, local context analysis and peace reporting principles that can propose solutions. Integrating local issues and diverse perspectives into the curriculum will ensure relevance and provide students with practical conflict-sensitive journalism skills.