The research considers the peculiarities of the marketing approach in forming the development program of the Russian Federation for the future. Nowadays, territorial marketing is an integral part of strategic planning for the development of cities, regions, and countries. Marketing activities in the field of territorial management are based on the analysis of the needs and preferences of customers in a specific territory, considering the competitive environment. Tasks of territorial authorities include determining strategically important activities carried out on its territory. The research presents the methodology of building a matrix “portfolio” for territories in implementing strategic territorial marketing. The proposed methodology allows territorial authorities to identify profitable areas of activity and identify promising areas of activity that will bring income to the territory. Therefore, it is necessary to invest the largest share of investments in them.