The research explores the potential innovations and benefits of integrating neural network technologies into the digital information infrastructure of enterprises. These technologies can address challenges related to the protection of commercial and personal data while also facilitating secure storage and advanced cloud services. With the advancement of artificial intelligence (AI) systems, it has become necessary to manage the side effects that complex algorithms can produce. Although many of these side effects are negative, there are also positive impacts. The study examines how to mitigate the negative aspects of neural network technologies. The authors identify the primary challenges digital technologies pose in organizing enterprise workflows. The positive and negative outcomes of implementing digital technologies in enterprise infrastructure are discussed. The study also provides examples of how AI is utilized in enterprise operations. Successfully integrating AI into production processes requires understanding the nature and extent of the changes these technologies bring to the surrounding environment.