This paper explores the integration of artificial intelligence (AI) in mechatronic systems in the automotive industry, focusing on major challenges related to data privacy and sustainability. As AI becomes an essential element in autonomous vehicles and automated manufacturing processes, the proper management of personal data and the reduction of the environmental impact of AI technologies are critical. The paper analyses the risks related to the security of data collected by smart vehicles, emphasizing the need for protection measures according to international regulations. Additionally, it highlights the energy impact of AI and its potential to contribute to sustainability by optimizing processes and reducing waste. Finally, the paper emphasizes the importance of intelligent AI management to balance technological innovation with data protection and environmental responsibility.