This chapter explores the origins and significance of EX as a crucial business imperative that underpins all HR practices. It begins by tracing the evolution of EX, highlighting influences from marketing, candidate experience, service design, and technology that shaped the current understanding and practical applications. The chapter then discusses how integrating EX into existing HR practices can deliver compound value. To navigate the complexity of EX, the chapter debunks common myths, clarifies misconceptions, and establishes a clear vision of what effective EX entails. Finally, it presents seven guiding principles for designing and implementing impactful EX strategies, offering a foundational understanding to guide organizations in creating meaningful, value-driven EX.