Digital learning requires specialized archives and websites that guide learners through its structured content, multiple links to archives and additional materials, interactive elements, and knowledge-testing tools. Тhe creation of a website has various stages of design, implementation, testing and administration, including modern standards and guidelines with different orientations. In the last few years, accessibility is also often required in web development, especially for public service sites and educational platforms. In the process of planning and development, we think of the structure, taxonomy, design and functionalities, as well as the specificity of the objects, the learning objectives and the characteristics of the learners. The report presents an analysis of digital archives and training modules related to cultural heritage. Taking into account the specificity of cultural heritage objects through their descriptions and ontologies and good practices for design and accessibility. Several web platforms related to culture and folklore are analyzed with predefined criteria. Specifications for a web-based social-oriented application in the field of education and cultural heritage are systematized. The paper also presents a model for structuring and categorizing the content of a system of developed learning modules. Particular interest is paid to the relationship and correspondence between object metadata and the category structure in the taxonomic model, as well as learning modules in a linear structure and a glossary showing the relationships between terms and lessons. The model includes opportunities for personalization of the training and taking into account various limitations of the visitors - visual, auditory, cognitive, physical, and temporary.