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This first chapter explains why knowledge(s) matters in behavioural insights. I explore the increasing influence and impact of behavioural insights, examining their origins and the context in which they have become popular. I also provide a summary and rationale for my interpretive research methodology and methods on which this book is based.

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Introduction: Nudging Public Policy

  • 章节

  • 发表日期：

    2025年

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  • Colette Einfeld

摘要

This first chapter explains why knowledge(s) matters in behavioural insights. I explore the increasing influence and impact of behavioural insights, examining their origins and the context in which they have become popular. I also provide a summary and rationale for my interpretive research methodology and methods on which this book is based.