In recent years, communication and advertising have undergone a significant transformation, driven by the fusion of emotion and powerful audiovisual language. In their relentless pursuit of differentiation and emotional connection with consumers, brands have found a strategic means to build and reinforce their identity in audiovisual narratives. They embrace the challenge of not only selling products but also telling engaging stories that establish a lasting bond with their target audience. With audiovisual narratives, campaigns have become capable of creating empathy, conveying values and messages through audiovisual means, and crafting an immersive environment in each advertisement. In this way, audiovisual narratives and their elements become essential in the creation of advertising campaigns, serving as a crucial point in evaluating their quality and effectiveness. Nonetheless, the use of audiovisual elements in advertising campaigns is an underexplored scientific field with scarce literature, and there is no concise and effective qualifying framework available. Thus, this work aims to create a theoretical analysis tool based on audiovisual narratives and their elements for the creation and evaluation of effective and cohesive campaigns. This framework is based on existing literature and primarily focuses on narrative and audiovisual elements. It is designed as a checklist for simpler and more pragmatic use.