This article explores the use of artificial intelligence in the various phases of the creative process of a hat collection, with the aim of developing a specific methodology, realized in several stages, explained throughout the article, that enhances innovation in fashion design, optimization of production processes and increasing creative possibilities for designers. As we understand that while AI tools have significant potential, their effectiveness depends on comprehensive mastery across technologies, requiring a specific investment of time and resources. A remarkable evolution is observed from the initial difficulties in generating designs to the successful creation of a complete collection. Choosing headwear initially presented challenges, but with the use of sketches and greater human intervention the collection was successfully completed. This progress reinforces the notion that, with practice and time, AI can lead to recent advances in the field of design.