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In a nutshell This chapter provides an overview of eMarketing, emphasizing its role in modern business. It explores the consumer decision-making process in the digital realm and discusses key eMarketing strategies. Search engine optimization (SEO)Search engine optimization (SEO) and Search engine marketing (SEM)Search engine marketing (SEM) are presented as essential tools for online visibility. The concept of dynamic pricingDynamic pricing and affiliate marketingAffiliate marketing is introduced, along with the significance of the long tailLong tail in E-CommerceE-Commerce. By understanding these elements, businesses can develop effective eMarketing strategies to reach and engage target audiencesTarget audiences.

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Digital Marketing and Advertising

  • 章节

  • 发表日期：

    2025年

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  • Swen Schneider,
  • Lutz Anderie

摘要

In a nutshell This chapter provides an overview of eMarketing, emphasizing its role in modern business. It explores the consumer decision-making process in the digital realm and discusses key eMarketing strategies. Search engine optimization (SEO)Search engine optimization (SEO) and Search engine marketing (SEM)Search engine marketing (SEM) are presented as essential tools for online visibility. The concept of dynamic pricingDynamic pricing and affiliate marketingAffiliate marketing is introduced, along with the significance of the long tailLong tail in E-CommerceE-Commerce. By understanding these elements, businesses can develop effective eMarketing strategies to reach and engage target audiencesTarget audiences.