The research considers the impact of digital transformation on the business of consumer cooperatives with a focus on green growth. It delves into the contemporary digital possibilities for developing green projects, discussing the business models of consumer cooperative enterprises that produce environmentally friendly products. Consumer cooperative enterprises are creating digital business models to implement controlled value chains and network systems, making them competitive in the green product market. Digital business models enable consumer cooperatives to better understand current consumer demands for environmentally friendly products, leading to closer connections with consumers. Digitization allows consumers and consumer cooperatives to acquire more knowledge about environmentally friendly products and derive more benefits from collaboration. In this context, consumer cooperatives with an ecosystem driver model stand out. The ecosystem business model is examined for consumer cooperative enterprises in comparison with enterprises from other sectors of the economy in terms of product and customer experience. This business model serves as a development generator for consumer cooperative enterprises. Green technologies act as drivers for the development and adaptation of enterprises in the green economy; the enterprises serve as examples of ecosystem models. These enterprises experience faster revenue growth compared to those employing other models of digital business.