The actively growing trend towards a healthy lifestyle has sparked interest in products that help maintain overall health. Striving to meet the demands of 21st-century consumers, food manufacturers respond to the escalating interest by expanding the range of healthy lifestyle products. An increasing number of food producers seek to develop and introduce products into the market that align with contemporary consumer demands. Currently, Russian legislation lacks a clear classification of healthy lifestyle products. Companies offer their classifications for the current assortment of new product types, which often include categories such as functional, natural, organic, ‘free-from” products, and enhanced items. One of the most crucial tasks in developing consumer cooperation is the growth of production volumes and the sale of proprietary products. In the Republic of Tatarstan, active efforts are underway in various directions to develop the production of organic products in the region successfully. The research explores the possibilities of utilizing popular healthy eating trends in the area of food production and distribution as a promising direction for the development of consumer cooperatives in the Republic of Tatarstan.