This paper aims to explore the consumer acceptance willingness and potential avenues for sustainable practices in the hotel industry’s adoption of artificial intelligence (AI) technology. Based on the Technology Acceptance Model (TAM), the study collected 297 valid data through a questionnaire survey and conducted detailed data analysis using SPSS software. The results indicate that perceived enjoyment and perceived ease of use have significant positive impacts on perceived usefulness, while self-fulfillment and perceived enjoyment positively influence perceived ease of use. Additionally, both perceived usefulness and perceived ease of use have positive effects on consumer usage attitudes. This paper suggests promoting the sustainable development of intelligent services in the hotel industry through differentiated competition, enhanced service quality, brand image building, optimized product design, and improving employees’ awareness of privacy protection. This research not only enriches the application of the Technology Acceptance Model in the hotel industry, but also provides theoretical support and practical guidance for the promotion of intelligent services in the hotel industry.