This chapter is written by Dr. Isabelle Michaud-Létourneau and colleagues. It examines the opportunities to strengthen human dignity for mothers and their babies through the lens of breastfeeding and the health professionals who help support breastfeeding practices. The chapter uses the functions of the social process, decision process, and problem orientation to (1) assess the extent of the lack of breastfeeding competencies of health professionals, (2) document an initiative designed to address this challenge, and (3) carry out actions to foster organizational policy changes. The first section below outlines the problem and case goals. The second section describes the authors’ standpoints and methods used. The following three sections outline the social process, decision process, and problem orientation, respectively. The last section ends with recommendations.