This chapter explores the evolution of creative products across history, examining their role in addressing human needs and driving societal progress. From ancient civilizations to the modern era, the chapter traces shifting perceptions of creativity, from replication and incrementation to disruption and generative innovation. Highlighting diverse cultural and historical understandings, it underscores the importance of context in defining creativity, illustrating the interplay between societal values and product innovation. The chapter also critiques the evolving frameworks for assessing creativity, emphasizing the transition from quantitative to qualitative paradigms, particularly in the context of artificial intelligence (AI). Drawing on examples such as the Creative Solutions Diagnosis Scale (CSDS), it argues for a refined understanding of creativity that incorporates elegance, relevance, and generativity. The discussion concludes by addressing ethical considerations and the need for creativity to contribute to societal well-being in a rapidly changing world.