A mutual fund (MF) is generally called an arrangement under which the money from those having is collected for common investments objectives and thereafter invests their savings into different available assets as per the objective of the schemes. The investor can directly buy these assets from the market or with the help of financial intermediaries who are the experts of their field. Here the mutual funds work like a financial intermediary. A significant growth has been seen in the field of mutual fund industry in recent times. This study’s primary goal is to conclude the quite a few essential elements that affect investors’ decisions before investing in mutual funds in the Uttar Pradesh region of Moradabad. In the present study a cross-sectional survey research design was employed. The population includes various persons/consumers of financial instruments of Moradabad District of Uttar Pradesh out of which 130 respondents were selected by convenience sampling method. For data analysis SPSS 20 is used. Factor analysis is used to identify the various influential factors. It has been found that there are various factors which are considered by the investors before making an investment and with the help of factor analysis the researchers identified a list of six factors which are; benefits of investments, portfolio properties, future prospects of the investments, post purchase facilities, broker suggestions and fund ratings.