In this chapter I study singular negative existential statements about entities in fiction. I will claim that names in fictional discourse such as ‘Hamlet’ or ‘Holmes’ are fake proper names that merely pretend to directly refer. Thus, they do not refer to pretended entities, abstract objects, or to possible or impossible entities. It is within fiction that they play their primary semantic role. I will then claim that these ideas allow us to understand why existence does not add conceptual content to thought. Rather, existence and non-existence are transcendental forms of language and thought.