The research aims to identify the advantages and disadvantages of the aspects of ESG principles as a key element in transforming energy transfer into a real economic benefit for energy company brands. Based on the results obtained, the research builds a new philosophy of SGE(B) principles that contribute to implementing the sustainable management concept of companies in the analyzed industry, confirming the relevance of this research. The author confirms that the transition to more sustainable energy is devoid of taxonomy because the institutional environment is at the stage of formation, and practice is paradoxical. Therefore, opportunities open up negative risks. For example, due to the lack of standardization in sustainable and environmental ratings, there is an emergence of a problem of greenwashing and indicators of the unified legislative assessment of energy companies. The idea of creating a new SGE(B) management philosophy put forward by the author is an important step to ensure sustainable development and increase the competitiveness of energy companies’ brands in global markets. The results of this research can be used by companies in implementing new SGE(B) in the organizational activities of energy companies, as well as by legislative authorities, developing an institutional framework for sustainability to improve the problem of climate change in the context of global energy transformation.