As a country, Nigeria is consistently enmeshed in violent upheavals since the 1960s. With the crisis in the Niger Delta region and resurgent secessionist agitation, the South seems to grapple with a lot. The worst hit, however, is the Northern region of the country. Boko Haram terrorism alone has consumed thousands of lives and property, besides damages done to the image of particularly Nigeria internationally. How Nigerian newspapers are responding to the crises in the Lake Chad region is therefore an interesting subject of inquiry. Undergirded by Critical Discourse Analysis, peace journalism and political-economic theories, as well as extant literature, this chapter submitted with empirical evidence that Nigerian newspapers amplify or mute certain narratives depending on whether the victim is “ours” or the Other. It also found conflict-escalating elements (fake news, hate speech and sensationalism) in the coverage reinforcing ethnic and religious polarisation, hence coalesced to typify the framing of the Lake Chad conflicts as war journalism. However, in blaming certain narratives peddled by Nigerian newspapers or their ilk beyond the shore, attention should be paid to the issues of journalists’ welfare—emoluments, equipment, safety valves in conflict-prone areas and training in conflict-sensitive reporting. Beyond these is the issue of media structure in a market-driven economy.