The ethical debate on nudgingNudging often goes beyond the strict definition of nudgingNudging to encompass broader forms of influence and manipulationManipulation that are emerging with the rise of digital environmentsDigital environment. The growing role of artificial intelligenceArtificial intelligence(AI), with its ability to personalize experiences and enable immediate interaction, raises new concerns about the power and reach of behavioral interventions, blurring the lines between ethical guidance and manipulationManipulation. This chapter presents nudgingNudging, its application in digital environmentsDigital environment, the rise of hypernudgingHypernudging through artificial intelligenceArtificial intelligence(AI), and the ethical debates accompanying these practices. It examines the ethical foundations of freedom of choiceFreedom of choice, tracing their implications in the context of digital nudgingDigital nudging and hypernudgingHypernudging environmentsEnvironment. Moreover, it analyzes the legal frameworkLegal framework for digital nudgingDigital nudging and discusses the processes and outcomesOutcomes of ethical nudgingEthical nudging. Finally, it outlines the main principles guiding ethical nudgesEthical nudges and proposes a new agendaNew agenda for responsible nudgingResponsible nudging, in which organizations disclose responsible nudgingResponsible nudging practices and through which complying organizations would obtain responsible nudging certificationResponsible nudging certification.