Throughout the book’s first part, the link between architecture and wealth has been established as a far-reaching factor whose impact transcends buildings. To reach the SDG goals, perhaps a redefinition of architecture is required. The chapter deals with the issue of how views on architecture affect what the profession of architecture is all about, what the profession designs and how members of the profession are educated. The modern library definition of architecture is examined in terms of how it is catalogued. How architecture has been placed in trees of knowledge is explored, showing that until the Age of Enlightenment, architecture was not viewed as a fine art but very much as a hands-on craft. This chapter, through multiple examples, shows how architectural views tend to favour the expensive and extraordinary, which contradicts the reality of climate change and the demands on the built environment.