This chapter raises the argument that architects, as designers of the built environment, are reluctant to embrace the design of a truly sustainable built environment because what currently passes for good architecture is bound up with attitudes to wealth. It looks at the types of buildings seen as “good” architecture and their links to wealth. It discusses different architectural practice types, highlighting differences between big architectural firms and everyday architectural practices. It also briefly examines who the wealthy architects are and their perception of sustainable design and buildings. Another issue discussed is the role of innovation as a pre-requisite of expensive buildings and how they tend to overrun their budgets to look different. The chapter concludes with a critical reflection on wealthy firms and architects and how going hand-in-hand with buildings with increased environmental impact and unmanageable budgets means moving away from, rather than towards, more sustainable human settlements.