This chapter explores the transformative impact of Non-Fungible Tokens (NFTs) on service ecosystems, emphasising their role in fostering novel forms of resource exchange and value co-creation. It delves into the concept of phygital materiality—the seamless integration of physical and digital elements—that NFTs epitomise. Key contributions of the chapter include an analysis of the diverse roles of actors, highlighting virtual agency, new forms of collaboration, and the innovative use of resources to certify ownership and authenticity of items, thereby enabling new modes of exchange. These aspects lay the groundwork for developing new institutional arrangements.