As the US-led world order faces unprecedented crises and shifts toward multipolarity, Türkiye, under President Erdoğan’s leadership, has adjusted its foreign policy to assert itself as an important global actor. This chapter analyzes the significant role of President Erdoğan’s leadership in shaping Türkiye’s public diplomacy efforts. It provides an analysis of four aspects of Erdoğan’s vision for Türkiye’s public diplomacy: institutionalization, a human-centered approach, the determined struggle for truth, and nation branding. These components serve as the cornerstone of Erdoğan’s strategy to elevate Türkiye’s status as a proactive, trustworthy, and impactful player on the international stage. To provide a comprehensive understanding of this vision, the study first analyzes the conceptual framework of public diplomacy before examining the specific aspects of Erdoğan’s approach.