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In this chapter we analyse the factors determining the demand for diversity in engagement with heritage institutions through both physical visits and digital access to museums, monuments, archaeological sites, galleries, exhibitions, and archives. We employ novel estimation techniques that enable more accurate modelling of individual unobserved heterogeneity. We explore the concept of cultural omnivorousness and how this behaviour is shaped by the digital divide. Additionally, we investigate how the digital divide varies across socio-economic groups, particularly those defined by nationality and education. While the data were collected prior to the COVID-19 crisis, some conclusions are drawn about the state of digital engagement in Spain and the potential to create new audiences for traditional heritage institutions.

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Cultural Omnivorousness of Heritage Institutions: When Most People Are Already Digital Literate, but Proficiency Is Also Needed

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  • 发表日期：

    2025年

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  • Victoria Ateca-Amestoy,
  • Juan Prieto-Rodriguez

摘要

In this chapter we analyse the factors determining the demand for diversity in engagement with heritage institutions through both physical visits and digital access to museums, monuments, archaeological sites, galleries, exhibitions, and archives. We employ novel estimation techniques that enable more accurate modelling of individual unobserved heterogeneity. We explore the concept of cultural omnivorousness and how this behaviour is shaped by the digital divide. Additionally, we investigate how the digital divide varies across socio-economic groups, particularly those defined by nationality and education. While the data were collected prior to the COVID-19 crisis, some conclusions are drawn about the state of digital engagement in Spain and the potential to create new audiences for traditional heritage institutions.