As part of the UrbanMine project, a citizen survey on attitudes to waste management was conducted across Norway in January 2021. This chapter explores the results of the survey with a particular focus on people’s attitudes to waste management, the practice of procuring and disposing of a mobile phone, and reasons for storing mobile phones at home when they are no longer in use. This chapter presents our efforts to measure the attitudes of household members, who are arguably the primary stakeholders in the urban mining process. The processes of waste recycling and urban mining are highly dependent on the contribution of the (free) labour of citizens who sort waste in the home, and when it comes to recycling electronic waste, nothing will be achieved unless citizens transport waste to retail shops or waste recycling stations and hand it in, as part of the current system. These actions depend on the willingness of citizens to provide these contributions, which in turn rests on a foundation of normative assumptions that this is the right thing to do. This chapter discusses attitudes to such actions, using the theoretical framework of Scott’s (Institutions and organizations. Ideas, interests and identities. Sage, 1995) three institutional pillars, elaborating on their implications for urban mining, based on the data from the citizen survey.