Zimbabwean print and online media have traditionally been publishing in foreign languages especially English for a very long time now. This has perpetuated the colonial hegemony even way after the country’s attainment of independence. However, one would have thought that the advent of newspapers published in African languages would go a long way in reversing the status quo, but, far from it, these have turned out to be worse than their predecessors. They are equivalent to the biblical “wolves in sheep skin” in that, from a distance, they appear genuine, yet they are catalysts for the destruction of both African languages and especially African indigenous knowledge systems (IKS). Their headlines and their storylines relegate them to mere gossip and rumour-mongering mouthpieces whose priority is to expose those who are committing adultery in the forests or those who are caught doing acts of witchcraft. This has a negative impact on informing the majority of rural readers about important national issues that affect them since most of them are not very articulate in English as a language of communication. This chapter examines the impact of the language used in two selected Zimbabwean newspapers namely Kwayedza and Umthunywa with an intention of demonstrating that, contrary to the ordinary expectations, these papers continue to ostracise both the African languages and African indigenous knowledge systems. The study uses the theory of agenda setting whose tenets proffer the idea of using the media to set a particular narrative for the benefit of the status quo. The study is guided by the qualitative research design with particular emphasis on content and textual analysis which gives the work better room for data analysis.