This chapter examines the application of green supply chain management (GSCM) as a strategic tool for advancing sustainable green marketing agenda in Africa. A systematic literature guided by the PRISMA approach was employed as the research methodology. Data extraction and thematic analysis were used to group the roles of GSCM into coherent themes. Key findings reveal that green supply chain management is critical, imperative for achieving green marketing outcomes. Green supply chain management promotes the implementation of environmental management systems and sustainability practices such as recycling, reuse, transportation optimisation, reducing of unnecessary inventories, and shortening lead times. Reviewed studies also emphasised that organisations adopting comprehensive green supply chain management strategies benefit from enhanced brand image, increased customer loyalty, reduced operational costs, improved compliance with environmental regulations, positive social impacts, and stronger supplier relationships. The study concluded that GSCM is critical in advancing sustainable green marketing in Africa by adopting practices that can achieve significant environmental, economic, and social benefits. The insights from this chapter provoke future research, and work as reference point to policy makers, academia, and management interested in environmental sustainability in the Global South.