The increasing rise of environmental problems and the necessity of sustainable development have made firms adopt green marketing practices. These strategies aim to promote products and services that are eco-friendly, lower carbon footprints, and improve corporate social responsibility. This chapter discusses the evaluation of such strategies with a central focus on the role of sustainability indicators in determining their effectiveness. This chapter examines how sustainability indicators can be used by firms to evaluate green marketing strategies effectively. Through the use of indicators of sustainability, firms can make well-informed decisions, improve their environmental performance, and gain consumer trust. In turn, this contributes to the academic discourse on green marketing and offers practical insights for practitioners aiming to achieve sustainable growth. This chapter contributes to green marketing theory by offering a structured approach to evaluating sustainability initiatives. The methodology used in the thematic literature review was assessed with the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) Statement. The thematic literature review yielded several significant findings regarding the effectiveness of green marketing strategies and the role of sustainability indicators.