The article presents the experience of creating an intellectual assistant for educational management. The RDF model of educational management, its subsequent processing in JSONL for Azure AI Studio, and the learning process in the environment of a higher education institution are described. Understanding the online educational environment as a virtual space in which students of higher education can interact with each other, access information and use online tools has allowed the introduction of online tutoring mechanism. Such a toolkit allows you to use a personalized approach to learning, taking into account the individual needs and capabilities of each student. Compliance with the developed algorithm of using an intelligent online tutor revealed the effectiveness of educational goals of higher education seekers, which made it possible to take into account their further competitiveness in the labor market.