Technology adoption has dominated research across several disciplines, most notably in the era of rapid growth of the Fourth Industrial Revolution, Fifth Industrial Revolution, and Internet of Things. At the epicentre of technology adoption is the use of UTAUT which seek to explain user intentions of digital systems and subsequent behaviour. While the UTAUT model provides a good framework for understanding technology acceptance behaviour, it lacks a new antecedent, which is referred to in this study as disruption of norms or disruption of rules and practices. Using a systematic literature review approach, the study fleshes out the contextual features of disruption of norms and how it influences technology adoption. The findings emphasise that norm disruption is typically imposed by external forces including, but not limited to, government, economic upheavals, regulation, pandemics, humanitarian, environmental, and technological interruptions. The study contributes to UTAUT theory by identifying and introducing the missing antecedent that could extend the core assumption of the theory.

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Disruption of Norms: A Conceptualised Antecedent of UTAUT

  • Aragaw Demissie Moges,
  • Marcia Mkansi,
  • Anthea Amadi-Echendu

摘要

Technology adoption has dominated research across several disciplines, most notably in the era of rapid growth of the Fourth Industrial Revolution, Fifth Industrial Revolution, and Internet of Things. At the epicentre of technology adoption is the use of UTAUT which seek to explain user intentions of digital systems and subsequent behaviour. While the UTAUT model provides a good framework for understanding technology acceptance behaviour, it lacks a new antecedent, which is referred to in this study as disruption of norms or disruption of rules and practices. Using a systematic literature review approach, the study fleshes out the contextual features of disruption of norms and how it influences technology adoption. The findings emphasise that norm disruption is typically imposed by external forces including, but not limited to, government, economic upheavals, regulation, pandemics, humanitarian, environmental, and technological interruptions. The study contributes to UTAUT theory by identifying and introducing the missing antecedent that could extend the core assumption of the theory.