The article examines the integration and impact of artificial intelligence (AI) in higher education, emphasizing the transformative potential of AI to enhance educational processes and outcomes. It highlights key areas where AI can be beneficial, including personalized learning, administrative automation, and improved accessibility for students with special needs. AI’s role in automating administrative tasks significantly reduces time and costs, while its implementation in personalized learning tailors educational content to individual students’ needs. The study, conducted over the course of 2024, involved 378 university students and revealed a generally positive attitude towards AI, with many students regularly using AI technologies in their studies. However, ethical concerns, potential job loss, and security risks were noted as significant issues. The article concludes that while AI presents substantial benefits for the educational sector, including efficiency and improved learning experiences, there is a need for comprehensive AI education, focusing on ethical considerations and practical applications, to prepare students for an AI-driven future.