In The Invisible Hand in Popular Culture, Paul Cantor devotes the first three chapters to television Westerns and their accompanying machinations, motifs, and morals. He explores freedom, social dynamics, and political maneuverings all in light of economic action in the Austrian tradition. With the recent popularity of Western television shows, particularly those developed by Taylor Sheridan, an exploration of economics in these series in the footsteps of Cantor may prove valuable. Shows like 1883, 1923, and Yellowstone offer plentiful opportunities to analyze important economic topics in the fictional American West from an Austrian perspective. Entrepreneurship, opportunity cost, subjective valuation, adaptation to market forces, and the role of the State significantly influence these respective series. Cantor demonstrated how popular culture mixed with valuable economic and philosophical ideas can be done right. And with the emergence of renewed interest in the Western genre, offering clarity of Austrian principles in these popular narratives can support and extend such scholarship.