This article is a significant contribution to education and advertising, as it presents a comprehensive analysis of international firms’ increasingly important advertising practices over a long period. The paper focuses on developing information and advertising materials for the successful branding of secondary schools, a topic of growing interest in the field. Using an integrated analysis framework based on existing literature, it is concluded that the most effective means of PR for the school is the production and distribution of printed materials. In addition, it provides an analysis of the regulatory documents governing the school’s activities. The results show that using promotional materials and the right strategy and design significantly improves the brand of secondary school, attracts more students and support from the community, and promotes the school’s services.