The aim of our work was to examine the factors influencing the attractiveness of sport and expand our knowledge in this area. We wanted to determine the importance of these factors, analyse their mutual relationships, and identify their relationship with other characteristics such as sociological, psychological, and philosophical properties of people. Through our research, we confirmed the existence of mutual relationships between the factors influencing the attractiveness of sport and showed that these factors are related to the properties mentioned above. Based on these findings, we created market segments and identified determinants of behavior within these segments. To ensure the practical use of our results, we created a table that integrates the acquired knowledge. This table can serve as a tool for all those involved in the field of sports marketing. We hope that our findings will contribute to theory and practice and help increase the attractiveness of sports for various population groups.