As smartphone brands use strategic marketing practices to influence purchasing decisions, consumer perceptions become increasingly important. In this paper, we investigate the question: “Is there any difference in the perceived quality of photographs shot on smartphones from different brands?” In the current market, iPhones are perceived to be high-quality, high-price devices, while several Android phones are considered to be more moderate-price, moderate-quality devices. Through this study, we investigate whether photographs shot on an iPhone and on an Android phone have different Perceived Photograph Quality scores. Additionally, we explore whether the presence of a label indicating the brand of the device used affects the perception of the photograph. We present a systematic, within-subjects, counterbalanced study with 36 participants, each of whom assessed 36 photographs, 18 shot on an iPhone and 18 on an Android phone. The photographs were presented in three conditions: non-labelled, a label indicating the correct source device, and a label indicating the wrong source device. The results showed that in the non-labelled condition, there was no significant difference in the Perceived Photograph Quality scores based on the devices used (iPhone/Android) (p = 0.793). However, the scores increased significantly when any label (either correct or wrong) was present (p = 0.006). This indicates that the perceived value of a photograph increases when it is associated with a brand label.