People nowadays who are worried about their health often take efforts to ensure they maintain a healthy lifestyle., which results in a rising demand for organic food productsthat haven't been chemically prepared or processed. In India, social media (Facebook, WhatsApp, Twitter, and Instagram) is a vital tool for connecting and sharing our opinions. The descriptive research design is employed to obtain 170 samples in this work. Additionally, descriptive statistics and the Chi-Square tool are employed efficiently for data analysis. Simultaneously, Social media has become an everyday aspect of our lives, as well as a potent marketing tool for businesses. The purpose of this research is to bridge the gap between these two occurrences and to comprehend social media's effects on the promotion of organic food items. As a result, this research focuses on customer knowledge of organic food items and examines the role in promoting organic products.