Since supply chains have become complex and tracking a product’s journey, from raw materials to the end of it’s life has become more difficult. Consumers are demanding greater transparency about the materials origins and environmental impact of the products they buy. These new requirements, togeher with European Commission Green Deal strategy, lead to the concept of digital product passport (DPP). DPP could be seen as an instrument to boost circularity, however the DPP architecture and governance model still undefined and unclear. Data Governance in the context of the DPP acts as the backbone for ensuring accurate and reliable data within these “passports” or data models, leading to flawless traceability. This article approaches the DPPs and it’s governance challenges, explaining how they function as digital repositories for a product’s life cycle information and the concept of Data Governance. By understanding how these two concepts work together, we will explore a short use case within the footwear industry to show how DPP governance architecture might work in a distributed environment.