Beyond Technology: Navigating Digital Transformation Through Strategy, Communication, and Emerging Trends
摘要
This paper examines how digital transformation (DT) affects various organizational layers, highlighting the strategic importance of adapting strategies, communication methods, and emerging trends in a digitally driven world. Employing an interpretive approach, the research conducts a comprehensive literature review and thematic analysis to explore the complexities of DT, focusing on its impact on internal structures, hierarchies, and the integration of firms into digital ecosystems. The analysis reveals that DT reshapes organizations by enabling shifts in power and resources among different layers, altering interrelationships, and necessitating the redefinition of internal and external boundaries. Critical success factors include visionary leadership, a culture of adaptability, effective communication strategies, and customer-centric approaches that leverage advanced technologies. By employing a multilayered perspective, the study offers subtle insights into the complex interactions among technology, organisational structures, and external environments. It advances the developing theory of the firm in the digital era, providing practical recommendations for organisations transforming. Comprehending the influence of digital transformation on businesses promotes innovation while maintaining ethical standards and sustainable practices. This improves competitiveness and agility while benefiting society by ensuring technology enhances the human experience.