This research investigates the integration of Corporate Social Responsibility (CSR) and sustainability into corporate strategy, with a focus on their contribution to promoting innovation and resilience. This study examines how firms implement corporate social responsibility (CSR) and sustainability by a thorough assessment of literature and a comparative analysis. It explores the difficulties encountered and the results obtained in this process. Methods: The research approach included a methodical examination of scientific literature, with a specific emphasis on theoretical frameworks, empirical studies, and case analyses across different sectors. This technique enabled a detailed comprehension of the strategic incorporation of corporate social responsibility (CSR) and sustainability initiatives into company operations. Research results indicate that organizations that include corporate social responsibility (CSR) and sustainability into their strategy not only improve their competitiveness and innovation, but also make positive contributions to the environment and social welfare. Nevertheless, there are ongoing difficulties in areas such as involving relevant parties, assessing the results, and overcoming obstacles particular to the sector. The report emphasizes the crucial importance of innovation in effectively implementing CSR and environmental programs. Conclusion: Incorporating corporate social responsibility (CSR) and sustainability into company plans provides a means to accomplish sustainable development objectives while simultaneously improving corporate adaptability and creativity. Although encountering operational difficulties, organizations that effectively manoeuvre through these intricacies may attain a competitive edge and make constructive contributions to society and the environment. Subsequent investigations should examine concrete facts and industry-specific tactics to enhance this area of research.