Preserving culture is a shared responsibility as a society. In this context, the literature emphasizes cultural loyalty. This study explores the role of cultural values, heritage image and community engagement in enhancing cultural loyalty to keromcong music. Furthermore, this study examines the moderating role of commitment in the influence of cultural values, heritage image and community engagement on cultural loyalty. This research is a qualitative study that is conceptual research with analysis referring to theoretical studies and previous literature to explore cultural loyalty in keroncong music. The results of the analysis show that cultural value, heritage image and community engagement have an important role in fostering cultural loyalty. As for the moderating role of commitment, there are some differences in the literature.