EV Charging Stations as a Competitive Advantage and New Business Strategy
摘要
This chapter undertakes the analysis of a new business strategy as the development of a network of electric vehicle charging stations on the example of grocery discount stores in Poland. The characteristics of such stores are presented, along with the opportunities that owning their own charging network provides. The content also indicates possible forms of additional use of charging infrastructure. In order to prove the current connection of business and marketing strategies with charging stations, bibliometric research was undertaken. It was established that such a link appeared several years ago and still exists.