The possibilities of artificial intelligence are making many professionals, including communication experts, uneasy. Instead of debating whether technological advances will put an end to journalism, this study looks at how AI-generated content is used on social media for propaganda purposes, influencing social debate and public opinion. Recent events, like the War in Ukraine and the escalating conflict between Israel and Palestine, have revealed the presence of skilled disinformation specialists in cyberspace who create fake content using AI. These publications, often videos or photos, are shared widely by a digital audience that can’t tell they’re artificial creations. In this study, we present some recent examples of deepfakes which, besides appearing genuine, have been widely circulated on the internet and appeal to basic human emotions: the rejection of violence and the reinforcement of a sense of belonging. While this might seem like a positive goal, the creation of AI-altered images contributes to the construction of collective identity but undermines journalistic and communicative ethics, becoming just another part of the propaganda machinery used by each side in an armed conflict. The issue with deepfakes is that they don’t hide their artificial nature; instead, they aim to confuse or outright deceive. This sets them apart from other creations like memes, which attempt to convey a particular worldview but don’t hide their artificial origins due to their specific characteristics and narrative formulas. Therefore, this document advocates for the development of an analysis guide to help those affected by the digital divide. This guide would provide a set of guidelines to identify whether an image is real or not, aiding in understanding reality and avoiding deception.