This chapter looks at changes in maternal affectivity in France since the 1960s, based on the literature on maternity counselling. The chapter discusses the applicability of process-sociology to French maternity counselling books. The informalisation and individualisation theory seems applicable with some restrictions due to what seems to be a relative persistence of strong social constraints on post-maternity female emotions. Analysis of the textbooks reveals the rigidification of a moral code concerning procreative self-control. A growing intolerance of the crudest details of the reproductive body can also be seen in these books. Conclusion discusses the theoretical implications of this research object for both gender theory and process-sociology. It first renews the problematisation of social constraints on motherhood, by paying attention to the evolution of women’s psychic structures. The question of how processual sociology applies specifically to women is also raised by this research object. In view of the observations made in these counselling manuals, it is indeed questionable whether women have undergone a specific individualisation and civilisation process in the latest decades. Finally, this question also raises the question of “how civilisation processes have continued into the 20th century” by drawing attention to the increase in the threshold of disgust for certain bodily functions.