Business processes are at each company’s core and must be adapted permanently to react to changing markets, substantial growth, or legal regulations. Especially digital ventures have the potential to evolve fast, and consequently, their business processes need to change at the same speed. Two streams of literature have looked into this. Traditional business process management sees business processes, once implemented, as relatively stable. In contrast, digital entrepreneurship literature highlights the inherent flexibility of digital ventures. Based on a multiple case study of five digital ventures, we analyze how entrepreneurs deal with this tension when business processes evolve. Building on entrepreneurial bricolage, we propose two types of resource recombination that we find, namely, usage of existing private resources and re-configuring of resources already being used within the venture. These insights contribute to extending our understanding of the evolution of business processes.

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Understanding Business Process Evolution in Digital Ventures

  • Tobias Wuttke,
  • Thomas Haskamp,
  • Michael Perscheid,
  • Falk Uebernickel

摘要

Business processes are at each company’s core and must be adapted permanently to react to changing markets, substantial growth, or legal regulations. Especially digital ventures have the potential to evolve fast, and consequently, their business processes need to change at the same speed. Two streams of literature have looked into this. Traditional business process management sees business processes, once implemented, as relatively stable. In contrast, digital entrepreneurship literature highlights the inherent flexibility of digital ventures. Based on a multiple case study of five digital ventures, we analyze how entrepreneurs deal with this tension when business processes evolve. Building on entrepreneurial bricolage, we propose two types of resource recombination that we find, namely, usage of existing private resources and re-configuring of resources already being used within the venture. These insights contribute to extending our understanding of the evolution of business processes.