In this chapter, we have considered how channels to market are comprised of business partners and the activities that they undertake to move products from the originator, which is usually the manufacturer, to the consumer or customer. They are also responsible for a number of services that add value within the supply chain and facilitate the easy transaction of business between the firm and its audience. By collaborating with intermediaries, the customer proposition is enhanced, and channel partner organisations are able to focus on activities that demand their specific expertise. The relationship between channel partners should be mutually beneficial, and rather than simply moving and storing products, partners should also share the risks involved in the marketing, movement, storage, and selling of products. Marketing channels do not only comprise wholesalers, dealers, agents, brokers, and retailers. In addition, channel intermediaries include service providers such as transport and logistics companies, and marketing agencies. It is paramount that organisations choose their channel partners wisely based upon long-term objectives rather than reactive and short-term considerations. Channel conflict can be reduced, and the channel collaborations made more fruitful through the intelligent training and incentivisation of partners, and through the allocation of resources aimed at nurturing relationships at both an interpersonal and interorganisational level.