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Cost leadership is the first of the business levelbusiness level strategies. The message that it sends is that our product is less expensive than theirs, although lowering prices is not the key—lowering costs is.

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Cost Leadership Strategy

  • 章节

  • 发表日期：

    2025年

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  • James O. Fiet

摘要

Cost leadership is the first of the business levelbusiness level strategies. The message that it sends is that our product is less expensive than theirs, although lowering prices is not the key—lowering costs is.