Porter’s Model of Competitive Threats can predictpredict the average level of industryindustry profitability, which is an indirect measure of industry attractivenessattractiveness. It requires complying with the three prerequisite tests, as well as considering the moderators of each threat.

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Porter’s Model of Competitive Threats

  • James O. Fiet

摘要

Porter’s Model of Competitive Threats can predictpredict the average level of industryindustry profitability, which is an indirect measure of industry attractivenessattractiveness. It requires complying with the three prerequisite tests, as well as considering the moderators of each threat.