The research aims to identify the characteristics of the concept of “equality” in the context of discursive sustainable development practices. The research considers discursive practices as speech ways of generating, perceiving, and interpreting texts related to one or another social sphere and aimed at reflecting the knowledge and experience of individuals and social institutions whose activities are directed at transforming one or another area of society. The concept of “equality” is analyzed through a linguo-cognitive description of its macrostructure in discursive sustainable development practices. The analysis of the contexts, including the key nominative units “equality” and “sustainable development,” allows the authors to identify what macrocomponents of the considered concept are most clearly represented and reflect the specificity of its content and structure as a mental unit of people’s linguistic consciousness. The statistical results of the concept verbalization study allowed the authors to identify the most pronounced signs of its macrocomponents, namely the informational, interpretive, and figurative content of the considered concept.